Social Media Specialist

 A Prominent Digital Marketing Company is seeking a Social Media Specialist. Apply now on

Qualification & Experience:

  • Master Degree in Mass communication or MBA in Marketing
  • Proven working experience in Social Media Marketing or as a Digital Media Specialist
  • Demonstrable social networking experience and social analytics tools knowledge
  • Positive attitude, detail and customer-oriented with good multitasking and organizational ability
  • Excellent communication skills in English (level C1 and above), and Urdu, with the ability to communicate effectively
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

Job Description:

We are looking for a dynamic individual responsible for creating and administering content on all social media platforms, such as LinkedIn, Facebook, Instagram, Twitter and TikTok, to build an audience and ensure customer engagement. The Specialist will also monitor site metrics, respond to reader comments, and oversee creative design. This position will require you to promote the brand, service, and product to the associated audiences on social media. Your goal will be to create a new following for market and brand awareness, for which you will need to have the strategic sense required to build or optimize social media strategy. It is also essential that you are aware of social trends and can conduct a thorough media analysis. You will work with our marketing team to help develop brand awareness about our company through social media


  • Conceptualize, optimize and execute a social media strategy for PSW that aligns with the company’s overall communications objectives
  • Use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly
  • Help convert our brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions
  • Work with the Communications Manager to create and maintain social media content calendar and manage social media spending/boosting plan
  • Understand the targeted audience for each social channel and create tailored and persuasive content that strikes a chord with the intended audience
  • Analyze data and sentiment metrics to create a better understanding of the target audience and other stakeholders
  • Extract insights and make data-driven recommendations   
  • Stay ahead of the curve by keeping up with the latest social media trends, emerging platforms, and best practices
  • Write long- and short-form social media messages that attract new users and engage current users
  • Keep social media platforms up to date with high-quality content assets that elevate our social media presence
  • Assess new platforms to reach a broader market
  • Develop and launch organic and paid campaigns to build PSW’s following and engagement
  • Leverage social media marketing tools such as Buffer, HubSpot or Hootsuite for scheduling, monitoring, listening and analysis
  • Use Canva or Adobe Creative Suite to create static and animated visual assets for social media
  • Collaborate and coordinate with internal teams to ensure promotion of all PSW-related products, modules, and other updates or events.
  • Other relevant tasks assigned by the Communication Manager

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