SEO Officer (On-Page/Off-Page)

A well-known Ultra-Modern Books Private Limited Company is looking for a SEO Officer (On-page/Off-Page). Apply now on https://pakistanjobssearch.com

Qualification & Experience:

  • Bachelor’s degree in Marketing, Digital Marketing, or a related field.
  • Proven experience as an SEO Officer with a focus on both on-page and off-page optimization.
  • Solid understanding of search engine algorithms and ranking factors.
  • Familiarity with SEO tools such as Google Analytics, Moz, SEMrush, etc.
  • Strong analytical and problem-solving skills.
  • Excellent communication and teamwork abilities.
  • Passion for books and literature is a plus

Job Description:

1. On-Page Optimization:

  • Conduct keyword research and analysis for our product categories.
  • Implement on-page SEO best practices for product pages.
  • Optimize content for search engines and user experience.

2. Off-Page Optimization:

  • Develop and execute effective link-building strategies.
  • Manage outreach campaigns to build high-quality backlinks.
  • Monitor and analyze competitor link profiles.

3. Technical SEO:

  • Perform regular website audits for SEO health.
  • Collaborate with the IT team to implement technical SEO improvements.
  • Ensure website structure and coding align with SEO best practices.

4. Content Optimization:

  • Collaborate with the content team to optimize blog posts and articles.
  • Ensure content aligns with targeted keywords and audience intent.
  • Implement schema markup and other structured data where applicable.

5. Reporting and Analysis:

  • Generate and analyze SEO performance reports.
  • Provide insights and recommendations based on analytics data.
  • Stay updated on industry trends and algorithm changes.

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